FeaturedWebsites8 min read
What Actually Determines the Cost of a Custom Website?
A practical guide to the scope, functionality and delivery decisions behind a reliable custom website quote.
Read article →Notes and guides
Decisions before the first line of code.
Practical writing on websites, apps, e-commerce, SEO and AI — without shortcuts or empty promises.
E-commerce4 min read
Migrating an Online Store to Shopify Without Losing SEO Signals or Data
A practical migration plan for data mapping, redirects, integrations, analytics, test imports and controlled cutover.
Read article →E-commerce4 min read
Custom Shopify Theme or Off-the-Shelf Theme: Which Choice Makes Sense?
A balanced comparison of catalogue fit, brand requirements, app dependence, performance, maintainability and merchant control.
Read article →AI solutions4 min read
AI Voice Agents for Business: Cost, Limits and Safe Human Handoff
A practical framework for assessing voice-agent suitability, latency, usage, data handling, interruptions and human escalation.
Read article →Mobile apps4 min read
Why Marketplace Apps Are More Complex Than Ordinary Mobile Apps
A practical guide to two-sided onboarding, trust, availability, payments, disputes, notifications and marketplace operations.
Read article →Mobile apps4 min read
React Native or Native? Choose Based on Features, Team and Product Life Cycle
A balanced decision framework covering platform APIs, performance, team skills, dependencies, testing and store delivery.
Read article →AI solutions4 min read
Adding AI to an Existing Product: Where the Hidden Costs Appear
A practical guide to the costs and engineering work behind models, retrieval, evaluation, privacy, latency and human review.
Read article →Web apps5 min read
Internal Tool or SaaS Product? The Architecture Decisions Are Different
A practical comparison of access, tenancy, roles, billing, auditability and product operations for internal tools and SaaS.
Read article →Web apps4 min read
From SaaS Idea to First Release: What Belongs in the MVP?
A practical framework for choosing the smallest complete SaaS release that tests the most important product assumption.
Read article →SEO and performance5 min read
How to Make Content Useful for Search and AI Answers—Without Chasing Algorithms
A practical approach to people-first content that combines original expertise, technical accessibility and verifiable information.
Read article →SEO and performance5 min read
Core Web Vitals in Practice: When Speed Matters—and When It Isn't the Main Problem
A practical explanation of LCP, INP and CLS, how to diagnose them and when other business issues deserve priority.
Read article →SEO and performance4 min read
A Developer-Led Technical SEO Audit Before You Rewrite Content
A practical audit sequence for indexing, canonicals, rendering, internal links, structured data and measurement.
Read article →Websites5 min read
Building a Bilingual Website for Slovenian and European Customers
A practical approach to localized URLs, content ownership, metadata and launch quality for Slovenian-English websites.
Read article →Websites6 min read
When a Website Redesign Won't Fix the Business Problem
A diagnostic guide to separating website issues from weak positioning, unsuitable traffic and broken lead processes.
Read article →Websites7 min read
How to Write a Website Brief That Can Produce a Fixed Quote
A practical structure for defining website goals, scope, content ownership, integrations and quote assumptions.
Read article →