Instagram stays the booking channel
Luka already replies quickly in DMs. An extra booking system would mean more maintenance and less pricing flexibility. The CTA therefore sends people back to Instagram — the site handles discovery and trust.
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Case study · Website
From Instagram DMs to a digital showroom
Luka previously ran everything through Instagram DMs. The new site gives him proof of work, clear services and a professional front door — while booking stays where he already talks to clients.
- Project
- Luka Ravljen Detail
- Client
- Luka Ravljen — Car Detailing
- Year
- 2026
- Role
- Design + development (Next.js)
0 → 1
First website
IG
Booking channel
5
Priced services
Live
Hosted on Vercel
Problem
Luka Ravljen — Car Detailing had work, references and an Instagram profile, but no website. The entire flow lived in messages: pricing questions, before/after photos, availability and what each service actually included.
That works inside a narrow circle. When someone arrives from search, a referral or a shared link, Instagram is not enough — there is no clear service overview, no structured proof of quality and no page that presents him as a professional rather than one profile among thousands.
He needed a digital home that in a few seconds answers what he does, what the result looks like, roughly what it costs and how to contact him — without a heavy booking system he would not use.
Approach
Instead of building a complex booking calendar, we designed a premium landing page that supports the existing Instagram workflow. The site sells trust; Instagram closes the deal.
The lead idea: before/after is the product. Once a client sees the difference, pricing conversations get easier. So we put an interactive before/after slider at the centre — not just a gallery of nice cars.
Dark, showroom tone
Detailing is about shine, contrast and craft. A dark palette, large photography and calm typography carry a salon feel — not a generic local-service template.
Clear service pricing
Five services with starting prices reduce friction in DMs. Clients arrive informed; Luka spends less time answering the basics.
Customer flow
- Discovery (link / search)
- Website — proof + services
- CTA to Instagram
- DM — slot and price
- Detailing
What shipped
Hero with dominant photography
The first viewport tells the story: a car out of the showroom, a clear headline and two CTAs — book or see results.
Services with pricing
Exterior/interior cleaning, deep clean, ceramic coating and headlight restoration — each with a short description and a from-price.
Before / after portfolio
Interactive sliders for polishing, interior deep cleaning and headlight restoration, with job notes, car brand and date.
Trust and CTA
An about section with stats, client testimonials and a closing block to book via @luka_theone.
Results
Luka now has a page he can send, share and use as a professional reference — instead of re-explaining what he does and digging for photos in DMs for every new lead.
The site does not replace Instagram; it complements it. Visitors see quality, understand the offer and continue the conversation in one click where Luka already closes business.
- First owned web presence (previously Instagram-only)
- Structured proof of work with before/after
- Clear services and starting prices
- Simple CTA back into the existing sales channel
Who this approach is for
This case study shows how Tim Blažič builds websites for local service businesses — detailing, trades, beauty, fitness — that already sell via Instagram or referrals but need a professional digital home.
If you are looking for a developer in Slovenia for a fast, premium landing page with strong visuals, clear CTAs and SEO-ready structure (without an unnecessary CMS or booking monster), this project type is a good fit: direct contact, a fixed quote and a site that supports how you actually work.
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